Refresh and rejuvenate
Summer can be a time to refresh and rejuvenate. Edu-K course opportunities abound in the summer. Does one always have to travel? No, travel is not a requirement. Is it possible to bring a course/instructor to your local region? Yes, through sponsoring one can bring specific courses and instructors to your area.
Recently I lead a presentation on sponsoring and am delighted to share a snippet of it. Sponsoring allows courses and instructors to come to your community. It is a multi-dimensional process requiring numerous skill sets, such as organization, marketing, bookkeeping, and interpersonal communication skills.
Benefits of sponsoring
The benefits of sponsoring are many. The sponsor has the opportunity to spend quality time with the course instructor in and out of course timeâanecdotes, wisdom and advice are generously shared. There is an increase in networking as oneâs database grows. There is the financial benefit since the sponsor participates in the course free of charge and can even make money (usually based on the number of participants). Naturally, there is also the benefit of staying home, thereby reducing travel expenses.
A successful sponsoring experience begins with considering the potential audience for the desired course. Who is ready, willing, and able to take the course youâd like to sponsor? When is the best suitable time to offer the course? To begin exploring these answers, network with local sponsors to peruse overall calendars and determine appropriate course load for the area. In addition, consider school schedules, holidays and local events.
Based on my experience, communication is a key component of sponsoring. Market via word of mouth, local Edu-K networks, fliers, website, email, mail, and telephone. Return inquiries promptly. Regularly check in with the instructor regarding expectations, registration status, rental space, lodging, etc. Proactive communication creates the space for a successful sponsoring experience!
This summer as I am both being sponsored and am sponsoring, I invite you to pause and reflect on whether this may be something youâd like to explore. If so, consider reaching out, asking questions, and taking the plunge into the wonderful pool of sponsoring!
Reprinted from Edu-K Update
Goldade, Cindy. “Sponsoring a Course.” Edu-K Update (2009).
